How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
The years 1990-1992 marked an important turning point in the homeschooling movement. Cheryl Seelhoff looks at this important time. She explores educational philosophies as a source of division, the home-centered living movement, the issue of remarried homeschoolers, the expertization of homeschooling, and more.
Twenty years ago, home education was treated as a crime in almost every state. Today, it is legal all across America, despite strong and continued opposition from many within the educational establishment. How did this happen? This paper traces the legal and sociological history of the modern home school movement, and then suggests factors that led to this movement's remarkable success.
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
A look at the change in the homeschooling movement from an inclusive philosophy to a more structured, compartmentalized, and politicized structure.
Patrick Farenga's discussion of the role John Holt played in the evolution of the homeschooling movement.
An interesting list of homeschoolers from history, along with a short description of homeschooling experience.
This is a great list of famous people who did their learning at home. Includes presidents, athletes, performers, scientists, artists, inventors, educators, writers, and entrepreneurs.
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
This is the final installment of Cheryl Seelhoff's series on the history of homeschooling in America.
Explore some of the history of the homeschooling movement, why some parents choose to homeschool, the basics of homeschooling, and more. The article includes some homeschooling statistics and demographic information. Also included is a discussion of the influences of Dr. Raymond Moore and John Holt on the emerging homeschool movement.
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
The right to home school is based on two fundamental principles of liberty: religious freedom and parental rights. Whenever one of these two freedoms is threatened, our right to home school is in jeopardy. Here are the battles we think home educators will be facing as we enter the next century:
This article, written in 1998 on the fifteenth anniversary of Home School Legal Defense Association (HSLDA), chronicles HSLDA’s growth.
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Cheryl Seelhoff discusses the controversy between her and other homeschool movement leaders.
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
This is an interview with Dr. Raymond Moore, with an emphasis on his and his wife's influence on the homeschooling movement.